Video That Earns Attention
Has a Measurable Return.
We Prove It.
YouTube reaches 2 billion logged-in users a month — and most of the ad spend there is wasted on pre-roll nobody watches and brand lift studies that cost more than the lift is worth. Performance YouTube is different: TrueView campaigns targeted at in-market audiences with creative that earns the view, tied to conversion tracking that proves the revenue. We manage YouTube as a performance channel — measurable, attributable, and optimized against real outcomes.
Earned views. Proven attribution. Measurable Search halo.
YouTube without view-through attribution to Search is just spending money on impressions. We build the measurement that proves what video is actually worth.
TrueView Campaign Architecture
TrueView In-Stream ads charge only when viewers watch 30+ seconds or click. We build campaigns where creative earns the view — not just plays before someone skips. Targeting precision ensures viewers have purchase intent, not just demographic overlap with your ideal customer.
Bumper Ads
6-second non-skippable bumpers work best for retargeting and brand recall. We deploy bumpers as a separate layer targeting mid-funnel audiences — users who've visited your site, watched a previous ad, or searched for branded terms — at a frequency that reinforces without annoying.
In-Market & Custom Intent Audiences
Google's in-market and custom intent segments put your video ads in front of people actively researching your product category. We build custom intent audiences from your top-converting search queries — precision targeting that no other video platform can match.
YouTube + Search Attribution
YouTube generates branded search. Buyers who watch your video then search for your brand convert at 3–4× the rate of cold traffic. We build the attribution bridge between YouTube views and Search conversions — proving the halo effect with real data, not estimates.
Performance Max with Video
Performance Max campaigns can include YouTube as an asset channel alongside Search and Shopping. We configure video assets for PMax appropriately — ensuring YouTube inventory works in concert with the rest of the channel mix, not as an afterthought asset group.
Creative Testing for Video
We test video length, hook (first 5 seconds), offer, and CTA — measuring both view-through rate and downstream conversion impact. Short creative wins are often counterintuitive. Data picks the winner. Production value doesn't.
From creative audit to attributable video revenue in 30 days.
Conversion tracking before creative optimization. You can't prove the halo if the measurement isn't there first.
Campaign + Creative Audit
We audit your existing YouTube campaigns (or establish baseline if new), review creative performance, targeting configuration, and conversion tracking setup. View-through attribution verified against GA4.
Campaign Rebuild + Targeting Deploy
TrueView and Bumper campaigns built with in-market and custom intent audience targeting. Conversion tracking connected to GA4 and Google Ads. View-through attribution window configured.
Creative + Audience Optimization
Bi-weekly: creative performance review, underperforming variants paused, new hook tests deployed. Audience expansion or exclusion adjustments based on view-through conversion data from Search.
Are your YouTube campaigns driving Search revenue or just views?
We audit your targeting, creative setup, and conversion attribution — and show you the view-through halo effect (or lack of one) with specific fixes. No pitch. Just the numbers.
Request a Free Audit