Question 1

How does the onboarding process work?

Accepted Answer

Every engagement opens with a discovery sprint. In the first 5–10 business days we audit your existing campaigns, funnel analytics, attribution setup, and martech stack. You receive a written 90-day roadmap — with prioritized actions and projected impact — before we touch anything live.

Question 2

What does the first 30 days look like, concretely?

Accepted Answer

Days 1–5: account access, team intro, onboarding brief. Days 5–10: full audit of campaigns, attribution, funnel, and tech stack. Days 10–14: you receive the written 90-day roadmap. Days 14–30: first optimizations live — bid logic deployed, attribution connected, initial tests running. We don't hold off on implementing until everything is "perfect." We move on the highest-leverage items first.

Question 3

How long before we see results?

Accepted Answer

Initial optimizations (bid adjustments, audience refinements, attribution fixes) typically go live within 14 days of audit completion. Meaningful ROAS movement usually appears in weeks 3–6. Structural work like funnel rebuilds and custom AI workflows takes 30–60 days to fully deploy and stabilize.

Question 4

Do we need to have existing campaigns running?

Accepted Answer

Not necessarily. We work with clients from zero and with clients who have years of campaign history. Starting from zero means we build the right structure from day one — no legacy baggage. That said, existing conversion data helps ML models train faster. The more signal you already have, the faster we can optimize.

Question 5

What information do you need from us at the start?

Accepted Answer

Access to your ad accounts (read-only is fine to start), your analytics platform, and a brief on revenue targets and constraints. We handle the rest during the audit. You don't need to prepare anything elaborate — we ask the right questions.

Question 6

Will we have a dedicated point of contact?

Accepted Answer

Yes. Every engagement is run by a dedicated account strategist who owns your relationship end-to-end. You're not routed through an account coordinator to a back-room analyst. The person you talk to is the person building your campaigns.

Question 7

How often will we communicate?

Accepted Answer

Growth Engine plans include monthly performance reviews. Revenue Accelerator includes bi-weekly strategy calls. Enterprise engagements are scoped individually. Outside of scheduled calls, you have direct Slack and email access to your strategist.

Question 8

Do you manage our existing ad accounts or create new ones?

Accepted Answer

We manage campaigns inside your existing accounts — you retain full ownership of all accounts, historical data, and assets at all times. We never create shadow accounts that disappear when you leave.

Question 9

Can we see what you're doing in real time?

Accepted Answer

Yes. Revenue Accelerator and Enterprise clients get a custom analytics dashboard that shows live campaign performance, ROAS, pipeline attribution, and funnel metrics. All change logs are documented and shared on request.

Question 10

How do you handle our confidential business data?

Accepted Answer

All client data stays in your systems — we never copy revenue figures, CRM data, or proprietary business information into shared tools. We operate under NDA by default on every engagement. Access is scoped to what's needed for the specific work we're doing, and all access is revoked immediately upon engagement end.

Question 11

What ad spend budget do I need?

Accepted Answer

Growth Engine works best with $5K–$30K/month in managed spend. Revenue Accelerator is built for $30K–$200K/month. Enterprise is uncapped. Below $5K/month there typically isn't enough signal volume for ML models to optimize against — we'll tell you honestly if your budget won't generate meaningful results.

Question 12

Is your management fee separate from ad spend?

Accepted Answer

Yes. Our retainer fee is separate from your media spend. You fund the ad platforms directly — we never hold your media budget or take a percentage-of-spend commission. This keeps our incentives aligned with ROAS, not spend volume.

Question 13

Which ad platforms do you manage?

Accepted Answer

Google Search, Google Shopping, Google Performance Max, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube, Amazon Ads, and programmatic/DV360. Most clients run 2–3 channels. We recommend channel mix based on your audience and margin targets, not what's easiest to manage.

Question 14

How does ML bidding actually work?

Accepted Answer

We deploy custom bidding scripts on top of each platform's native API. These scripts analyze conversion probability, margin by product/segment, time-of-day patterns, and competitor auction pressure — then adjust bids every 15 minutes. It's faster and more data-driven than platform-native smart bidding, which optimizes for platform revenue, not yours.

Question 15

How do you measure success?

Accepted Answer

Against the revenue metrics that matter to your business: ROAS, cost-per-acquisition, cost-per-qualified-lead, and pipeline contribution. We don't report on reach, impressions, or engagement rates in isolation — those only appear in our reports if they directly correlate to a downstream revenue metric.

Question 16

Do you guarantee specific results?

Accepted Answer

We don't guarantee ROAS figures — any agency that does is either cherry-picking conditions or lying. What we guarantee: a thorough audit before we touch anything live, full transparency on what's working and what isn't, and a bias toward fixing your data infrastructure rather than papering over bad attribution with good-looking reports. If we're not making meaningful progress in 60 days, we'll tell you before you have to ask.

Question 17

What if results aren't meeting targets?

Accepted Answer

We flag underperformance before you do — it's built into our monitoring. Every engagement has a 60-day performance review milestone. If we're off target, we present a specific remediation plan: what we're changing, why, and what we expect it to do. We don't make excuses or wait for you to raise the alarm.

Question 18

Do you use attribution modeling or last-click?

Accepted Answer

We never use last-click as a primary attribution model. Depending on your stack, we implement data-driven attribution, Shapley value models, or time-decay models calibrated to your actual sales cycle. Last-click systematically overcredits bottom-of-funnel paid search and misleads every budget decision downstream.

Question 19

Can you integrate with our CRM and analytics tools?

Accepted Answer

Yes. We work with Salesforce, HubSpot, Pipedrive, Close, and most major CRM platforms, plus Google Analytics 4, Segment, and custom data warehouses. Attribution data flows from ad platforms through your analytics layer into CRM — giving sales full context on every lead's acquisition path.

Question 20

Do you require long-term contracts?

Accepted Answer

Growth Engine and Revenue Accelerator plans are month-to-month with a 30-day notice period. Enterprise engagements are typically 6 or 12-month partnerships — complex AI builds and data infrastructure require continuity to deliver correctly. We'll be clear about the right structure before you sign anything.

Question 21

What happens to our campaigns if we stop working together?

Accepted Answer

Everything stays with you. Ad accounts, ML scripts, funnel builds, custom dashboards, and all code are yours. We document everything we build so your internal team or a future agency can pick up without disruption. There's no handcuff clause and no proprietary black box.

Question 22

Can we start with one service and add more over time?

Accepted Answer

Absolutely. Most clients start with paid media or funnel automation, then expand into AI engineering and custom dashboards once the foundation is generating positive ROI. We structure engagements to grow with you — not to upsell you into scope you're not ready for.

Question 23

Do you offer performance-based pricing?

Accepted Answer

We price on retainer, not percentage-of-spend or pure performance commissions. Performance bonuses for hitting specific ROAS or pipeline targets can be built into Enterprise contracts. Purely performance-based pricing creates bad incentives — it pushes agencies toward easy wins instead of durable infrastructure.

Questions we get every engagement.

Getting Started

How We Work

Paid Media & Ad Spend

Results & Reporting

Pricing & Contracts

We'll answer anything on a 30-minute call.