Win the Query.
Own the Conversion.
Intent-based search is the highest-signal channel in paid media. When someone types a query, they're telling you exactly what they want. The problem is most accounts lose that signal in a mess of broad match, inflated Quality Scores, and bids that don't know what a conversion is worth. We rebuild Google Search from the query layer up — matching bids to real conversion value, cutting spend on queries that never close, and tuning Quality Score to reduce CPC on the terms that do.
Every query, every bid, tuned to conversion data.
Not keyword lists someone built in the first month and never touched again. Your actual search term performance, informing every bid decision, every day.
Query-Level Bid Architecture
Broad match is a convenience, not a strategy. We build exact and phrase match structures where bids reflect the actual conversion rate of each query cluster — not the campaign average. High-intent queries get premium bids. Head terms that burn budget without closing get trimmed or cut.
Quality Score Engineering
Quality Score is the multiplier on everything in Google Search — higher scores mean lower CPCs for the same position. We audit landing page relevance, ad copy alignment, and expected CTR at the keyword level and close the gaps, reducing what you pay to appear where buyers look.
Smart Bidding Calibration
Target CPA and Target ROAS are only as good as the conversion data feeding them. We audit your conversion setup, remove junk signals (page views, scroll depth), and feed Google's algorithm real purchase and lead data. The result: Smart Bidding that actually optimizes toward revenue.
Negative Keyword Mining
Every week, irrelevant queries cost money. We run systematic search term analysis to identify and exclude queries that generate clicks but never convert — protecting budget for terms with actual purchase intent. This runs continuously, not quarterly.
Ad Copy Testing Engine
We run controlled headline and description experiments across ad groups — rotating variants, measuring true conversion-rate impact (not CTR), and retiring losers before they waste budget. AI identifies statistically significant winners faster than manual review.
Search + Shopping Coordination
For accounts running both Search and Shopping, query overlap is a hidden cost. We architect campaign structures and negative keyword sharing so both channels serve the right query format — not compete for the same clicks at double the cost.
From query audit to optimized bids in 30 days.
Actual restructuring. Not 30 days of account access requests and slide decks.
Query Audit
We pull your full search term history, map query clusters to conversion rates, and identify where bids are disconnected from intent. Written findings in 5 business days — not a slide deck, a working document.
Restructure & Deploy
New campaign architecture, bid strategies recalibrated to actual conversion data, Quality Score fixes, and negative keyword lists go live. First optimized bid cycle within 72 hours.
Weekly Tuning
Search term reports run weekly. Bids adjust to new conversion data. Ad copy rotates based on test results. CPC trends down. ROAS trends up.
What is your average CPC actually buying you?
We audit your query structure, bid strategy, Quality Scores, and conversion setup — and show you the specific changes with projected CPC and ROAS impact. No pitch. Just the numbers.
Request a Free Audit