Buying at Scale
Without Losing Control
of Where Your Money Goes.
Programmatic media buying gives you access to billions of impressions across every screen your customers use. DV360 gives you the tools to buy it with precision — but only if the deal structure, audience data, and brand safety controls are set up to do that. Most programmatic setups leak budget to low-quality inventory, misfire on frequency, and produce viewability numbers that look fine in a dashboard but don't drive outcomes. We build programmatic campaigns that prioritize verified reach over raw impression volume.
Verified reach. Premium inventory. Zero open-exchange waste.
Programmatic is only as good as the inventory quality, audience precision, and measurement discipline behind it. We build all three.
DV360 Campaign Architecture
We build campaign structures in DV360 that separate brand awareness, retargeting, and prospecting with appropriate KPIs for each — not one campaign trying to do all three at once and averaging out the results into a number that makes everyone feel fine.
Private Marketplace Deals
PMP deals give you access to premium publisher inventory at negotiated rates with guaranteed brand safety. We source, negotiate, and activate Deal IDs with publishers aligned to your audience — cutting out the open exchange waste that inflates impression counts without driving outcomes.
Audience Segment Architecture
First-party CRM audiences, third-party data segments, and contextual targeting layered into precision audience stacks. We build the segments, test performance by tier, and optimize budget allocation to the segments that drive real outcomes — not just the ones with the best reach numbers.
Brand Safety Controls
Content category exclusions, site-level blocklists, and MRC viewability standards applied before the first impression is served. We configure inclusion and exclusion lists so your brand appears in appropriate contexts — not next to content that damages rather than builds it.
Cross-Device Reach Planning
Frequency management across mobile, desktop, and connected TV from a single campaign view. We set device-specific frequency caps, monitor cross-device duplication, and adjust pacing to maximize unique reach per dollar — so you're not serving the same person six ads a day.
Programmatic Video
YouTube inventory and premium video publishers via DV360, with TrueView-style skippable and non-skippable formats. We coordinate programmatic video with direct YouTube buys for unified video reach — and unified measurement across both.
Inventory audit to optimized programmatic in 30 days.
Know where your impressions are actually going before adding budget. Not after.
Inventory & Placement Audit
We audit current placement reports, identify low-viewability and non-brand-safe inventory, and map audience segments against performance data. PMP opportunities sourced from relevant publishers.
Deal Structure + Audience Deploy
PMP deals activated, audience segments built and uploaded, brand safety controls configured, frequency caps set. DV360 campaign structure rebuilt for measurement clarity.
Reach + Frequency Optimization
Weekly: viewability reports, placement exclusion updates, audience segment performance review, frequency pacing adjustments. Budget flows toward verified reach, away from open-exchange waste.
What percentage of your programmatic spend reaches real, viewable placements?
We audit your inventory quality, viewability, brand safety controls, and audience performance — and show you the specific changes with projected reach efficiency improvement.
Request a Free Audit