B2B Targeting Is Expensive.
Imprecision
Is More Expensive.
LinkedIn Ads has the most precise B2B targeting of any paid channel — job title, seniority, company size, industry, and account lists. It also has the highest CPCs in paid media. That combination means imprecise targeting doesn't just waste money slowly — it wastes it fast. We build LinkedIn campaigns around ICP-matched targeting, lead gen forms optimized for MQL quality, and CRM attribution that proves what LinkedIn is actually producing in pipeline.
ICP targeting, form optimization, CRM closed-loop.
LinkedIn without CRM attribution is just impressions on the world's most expensive professional network. We close the loop to pipeline.
ICP-Matched Targeting
LinkedIn's targeting is only precise if you know who you're targeting. We build audience specs from your actual closed-deal data — job titles, seniority, company size, industry — and exclude the job titles that click but never buy. Precision targeting, not just LinkedIn's default suggestions.
Lead Gen Form Optimization
LinkedIn Lead Gen Forms outperform landing pages by 4:1 on completion rate because they pre-fill user data. We optimize form field selection, question flow, and thank-you messaging to maximize both completion rate and lead quality — not just quantity.
Account-Based Marketing
Upload your target account list, match it to LinkedIn Company pages, and serve ads to every relevant decision-maker at every target account simultaneously. We build the ABM structure, set frequency logic, and report on account-level engagement — not just impression counts.
Conversation Ads
Conversation Ads let buyers self-select their path — product tour, case study, demo request. We build the conversation tree, test branch performance, and route high-intent paths to calendar or form. Engagement that moves buyers forward rather than just serving impressions.
CRM Attribution Loop
Most LinkedIn reporting shows clicks and impressions. We close the loop to your CRM — mapping LinkedIn Lead Gen form submissions to MQL, SQL, and closed-won stages so you know the real return on spend, not the platform-estimated one.
LinkedIn + Google Search Coordination
Decision-makers researching a B2B purchase move between LinkedIn and Google. We coordinate LinkedIn awareness spend with branded and competitive Google Search — so warm LinkedIn audiences find you when they search. The channels reinforce each other.
From ICP mapping to pipeline attribution in 30 days.
Know who you're targeting before the first dollar is spent. Not after you've burned budget on the wrong seniority level.
ICP + Account Audit
We map your closed-won accounts to LinkedIn targeting attributes, identify the job titles and company profiles that convert, and build the audience spec. Wasted targeting identified before the first impression.
Campaign Structure + Lead Gen Deploy
Campaigns launched with ICP targeting, Lead Gen forms, and CRM integration. Conversation Ads built for high-intent paths. ABM campaign deployed for priority accounts.
MQL Quality Tuning
Bi-weekly review of lead quality from CRM. Targeting refined based on MQL-to-SQL conversion rate, not just cost per lead. Budget shifts toward audience segments producing closed revenue.
What is your LinkedIn spend producing in revenue?
We audit your targeting precision, lead gen form setup, and CRM attribution — and show you where MQL quality is leaking and how to fix it. No pitch. Just the numbers.
Request a Free Audit