DTC brand scales from 2.1× to 5.4× ROAS in 90 days
Situation
A direct-to-consumer apparel brand was running Google Shopping and Meta campaigns in-house. ROAS had plateaued at 2.1× for six months despite increasing budget. Attribution was last-click only, and the team had no visibility into which channels were actually driving purchases.
What we did
We replaced last-click attribution with a data-driven multi-touch model, revealing that 38% of budget was funding touchpoints with near-zero incremental contribution. ML bidding scripts were deployed across both platforms, reallocating spend toward high-intent signals in real time. A new creative testing cadence surfaced top performers within two weeks.