The Shelf Space You Pay For
Should Outperform
the Shelf Space You Don't.
Google Shopping puts your products in front of buyers with commercial intent. But most Shopping campaigns run on mediocre feeds, undifferentiated bidding, and Performance Max setups that sacrifice control for convenience. We optimize Shopping from the feed layer up — cleaning product data, building smart campaign architecture, and bidding on profit margin, not just revenue.
Every product, every bid, optimized for margin.
Not campaign-level ROAS targets that average out the good products with the bad. Product-level intelligence, applied at scale.
Product Feed Optimization
Product titles, descriptions, GTINs, attributes, and images determine where Google shows your products and at what cost. We audit and rebuild feed quality to improve match relevance and lower CPC — changes that compound over time as product data accumulates.
PMAX vs. Standard Architecture
Performance Max gives Google control. Standard Shopping gives you control. The right architecture depends on your margin structure, product catalog depth, and data quality. We build the mix that maximizes revenue without surrendering visibility into what's actually working.
Profit-Margin Bidding
Bidding on revenue ROAS is a trap when margins vary by product. We build custom label structures that segment products by profit margin and bid each tier accordingly — protecting margin, not just chasing top-line revenue numbers.
Custom Labels & Segmentation
Best-sellers, new arrivals, high-margin products, seasonal items — each deserves a different bid strategy. Custom labels let us apply that logic at scale without creating hundreds of campaigns that are impossible to maintain.
Competitive Price Signals
Google Shopping rewards competitive pricing. We monitor price competitiveness at the product level and feed that data into bid adjustments — increasing bids when you're price-competitive, pulling back when you're not, so every dollar goes further.
Cart Abandonment Recapture
Shoppers who viewed your product listings and didn't buy are the warmest audience in your account. We build Shopping remarketing layers that serve these users specifically, at optimized frequency and bid multipliers based on product category and price point.
From feed audit to optimized Shopping in 30 days.
Feed first, always. Campaign changes built on bad data just fail faster.
Feed & Account Audit
We pull your Merchant Center diagnostics, analyze product-level ROAS, identify feed suppression issues, and map your campaign architecture against your margin structure. Written roadmap in 5 business days.
Feed Rebuild & Campaign Architecture
New product feed, custom label taxonomy, PMAX/Standard split, and profit-margin bid logic go live. Feed resubmitted and approved before campaign changes take effect.
Ongoing Product-Level Tuning
Weekly: top/bottom product analysis, bid adjustments, feed updates for new SKUs and price changes, competitive price monitoring. ROAS compounds as product-level data accumulates.
Are you bidding on revenue or profit?
We audit your feed quality, campaign architecture, and bidding logic — and show you the margin leakage with a specific fix plan. No pitch. Just the numbers.
Request a Free Audit