Find the Audience.
Test the Creative.
Scale What Works.
Meta Ads is the most powerful creative-testing machine in paid media — and the most expensive when creative is stale, audiences are overlapping, or attribution is broken. iOS 14 didn't kill Meta Ads. It killed bad Meta Ads. Proper CAPI setup, first-party audience building from real customer data, and systematic creative rotation are what separate accounts that compound from accounts that plateau.
Signal, audience, creative — all three, not just one.
Most Meta accounts are optimized for clicks. We optimize for closed revenue — and the setup required to measure it accurately.
Conversions API (CAPI) Setup
iOS 14 degraded pixel-only tracking. CAPI sends conversion events server-side — bypassing browser restrictions and recovering the signal Meta needs to optimize toward real revenue. We implement CAPI directly or via integration with your CRM or Shopify store.
First-Party Audience Architecture
Your CRM contains the profile of your best customers. We build custom audiences from that data and create lookalikes that outperform interest targeting because they're based on who actually bought, not who vaguely resembles a buyer persona.
Creative Testing at Scale
We run structured creative experiments — UGC vs. polished production, static vs. video, short copy vs. long — with statistical discipline. AI identifies winners before manual review would. Losers rotate out before they inflate CPM.
Advantage+ Tuning
Advantage+ Campaign Shopping and App campaigns give Meta's AI more control. We configure asset groups, audience signals, and budget parameters so the algorithm has enough signal to optimize toward actual conversions — not clicks from people who never buy.
Retargeting Architecture
Top-of-funnel, mid-funnel, and cart-abandon audiences each deserve a different message and bid. We build multi-stage retargeting that speaks to where each user is in the decision cycle — not one generic retargeting ad served to everyone who ever visited.
Cross-Platform Attribution
Meta, Google, and TikTok all claim the same conversions. We build cross-channel attribution that deduplicates credit, shows true incrementality, and tells you what Meta is actually driving — so budget decisions are based on reality, not platform-reported numbers.
Signal first. Audience second. Creative third.
In that order. Always. Creative optimization on bad attribution data is just optimizing toward the wrong thing faster.
Pixel + CAPI Audit
We audit your conversion event setup, check for duplicate or miscategorized events, and implement or fix CAPI. Clean signal before any optimization work begins.
Audience Rebuild + Campaign Architecture
First-party audiences imported from CRM, lookalikes generated, campaign structure rebuilt around funnel stage. New creative testing cadence deployed with measurement framework.
Weekly Creative Rotation
Every 7 days: performance review, underperforming creative paused, new variants launched. Audience refresh on a bi-weekly cycle. CPM managed through rotation, not just bid adjustments.
What is iOS 14 actually costing your account?
We audit your CAPI setup, conversion events, audience structure, and creative rotation — and show you the attribution gaps with specific recovery steps. No pitch. Just the numbers.
Request a Free Audit