Short-Form Video Is
a Different Creative Game.
We Play It With Data.
TikTok Ads is the fastest-growing paid media channel for reaching audiences that have tuned out display and pre-roll. But it runs on different rules: creative fatigue happens in days, not weeks; UGC outperforms polished production; and the pixel setup most brands use is missing half their conversions. We manage TikTok as the performance channel it is — not a branding experiment.
Signal recovered. Creative rotating. CPM under control.
Most TikTok accounts run on bad attribution and stale creative. We fix both — then optimize from a position of actual data.
Spark Ads Setup
Spark Ads run from organic creator content — giving paid media the authenticity signal that stops the scroll. We identify top-performing organic posts, obtain usage rights, and convert them to paid units with proper attribution tracking through the TikTok Events API.
TikTok Events API
TikTok's browser pixel misses in-app browser conversions and iOS events. Events API sends conversions server-side, recovering the signal the pixel drops. We implement it against your CRM, Shopify store, or server events — recovering the attribution that proves what's working.
Creative Refresh Engine
TikTok creative fatigues in 5–7 days. We build a systematic rotation: test new hooks, bodies, and CTAs weekly — using data from what stopped the scroll, not gut feel. Fatigued creative gets pulled before it inflates CPM. New variants are always in queue.
Audience Targeting & Exclusions
Interest and behavior targeting on TikTok is broad by default. We build precise interest stacks, apply custom audience exclusions (existing customers, retargeting segments), and use lookalikes built from real conversion data rather than platform-suggested audiences.
In-Feed vs. TopView Allocation
Different placements serve different goals. In-feed for direct response, TopView for awareness. We allocate budget based on campaign objective and measured performance data — not placement defaults that maximize TikTok's revenue rather than yours.
Cross-Platform Creative Intelligence
TikTok creative learnings feed into Meta creative strategy. What hooks, formats, and pacing work on TikTok often translates directly to Reels. We run creative insights across both platforms to compound the learning — so every test informs more than one channel.
Fix the signal. Build the system. Let data pick the winners.
Attribution first. Creative second. Scaling third. In that order — always.
Pixel + Events API Audit
Conversion event audit, Events API implementation or repair, audience and creative performance review. Signal quality established before any optimization begins.
Creative Architecture + Campaign Build
Spark Ads sourced, UGC creative brief developed, campaign structure deployed with audience segmentation and daily budget pacing. Measurement framework confirmed.
Weekly Creative Rotation
Every 7 days: new creative variants go live, underperforming units paused, audience exclusions updated. Metrics reviewed against CPM, CTR, and Events API-verified conversions.
Are your TikTok campaigns actually tracking conversions?
We audit your pixel, Events API setup, creative rotation, and audience structure — and show you where signal is dropping and how to recover it. No pitch. Just the numbers.
Request a Free Audit