Specific systems. Measurable results.

Not a black box. Here's exactly what we build.

Five integrated systems that work together to optimize ad spend, fix attribution, automate manual work, and make the data readable. Each one measurable from day one.

5
Integrated systems
each measurable from day one
4.8×
Average ROAS lift
AI bidding vs. pre-engagement baseline
15 min
Optimization cycle
bid logic refreshed on live conversion data
63%
Average CVR lift
funnel intelligence, 90-day horizon
01 //AI Bidding Engine
15-min cyclesConversion-weightedCross-campaignReal-time

Optimization that runs while you sleep.

Platform-native smart bidding optimizes for platform revenue. Ours optimizes for yours. Every 15 minutes, our bidding layer processes live conversion signals, adjusts bids across campaigns, and reallocates budget away from what's wasting money toward what's converting — no one needs to touch it.

Capabilities

15-Minute Cycles
Bids adjust on live data — not yesterday's report or last Monday's review.
Custom Bid Logic
Margin-weighted, segment-aware bidding built on your actual conversion data.
Cross-Campaign Reallocation
Budget flows automatically toward the highest-converting campaigns and away from waste.
Auction Pressure Response
Competitor auction signals factor into bid adjustments in real time, not next sprint.

Results

4.8×
Average ROAS lift
vs. pre-engagement baseline
28%
Wasted spend recovered
redirected to top-performing campaigns
15 min
Bid optimization cycle
not once a week — continuously
Related servicePaid Media & AI Ads
02 //First-Party Attribution
Multi-touchFirst-party dataCRM-connectedShapley model

See what actually produced the revenue.

Last-click attribution systematically overcredits paid search and undercredits every channel that touched the prospect earlier. We build first-party attribution that follows the real path — from first impression through to closed deal — without relying on third-party cookies or platform-reported numbers.

Capabilities

Multi-Touch Attribution
Shapley value or time-decay models calibrated to your actual sales cycle length.
CRM Connection
Salesforce, HubSpot, Pipedrive, Close — attribution flows into pipeline, not just forms.
Cross-Channel Path Analysis
Full click-path visibility across every channel that touched a converted customer.
Revenue-Level Reporting
Every report ties to a revenue metric. Reach and impressions only appear when they correlate downstream.

Results

$1.2M
Misattributed pipeline
identified in first 30 days of live data
4.1×
LinkedIn ROAS revealed
previously underfunded based on last-click
8 hrs
Weekly reporting saved
live dashboard replaced manual spreadsheet
Related serviceCase Studies
03 //Funnel Intelligence
Session replayHeatmapsAI scoringCRM routing

Find the leak. Fix the leak.

Most conversion problems aren't traffic problems — they're friction problems. We instrument your funnel with session data, heatmaps, and drop-off tracking, identify precisely where qualified visitors are abandoning, and rebuild the steps that are losing you leads.

Capabilities

Drop-Off Diagnostics
Heatmaps and session recordings mapped to conversion steps — not just page views.
Friction Scoring
Quantified friction per funnel step so you know what to fix first and why.
AI Quiz Funnels
Qualification flows that pre-score leads and route high-intent prospects directly.
CRM Lead Routing
Qualified leads land in the right pipeline stage automatically — no blind handoffs.

Results

63%
Average CVR improvement
90-day rolling average across active funnels
71%
Cost per SQL reduction
B2B qualification funnel rebuild
31%
Demo-to-opportunity rate
up from 4% with a single-field form
Related serviceLead Funnel Automation
04 //AI Automation Engine
Custom workflowsAPI orchestrationML scoringNo-code + custom

Remove the manual bottlenecks.

The work that doesn't require human judgment shouldn't require human time. We build workflows that move data, route leads, trigger follow-ups, and update CRM records automatically — so your team focuses on the decisions only humans can make.

Capabilities

Custom Workflow Builder
Multi-step automations built on your specific stack — not off-the-shelf templates.
Data Pipeline Orchestration
Marketing, CRM, and conversion data unified in one place, updated continuously.
Predictive Lead Scoring
ML model trained on your closed-won data — scores leads on fit, not just engagement.
Multi-Tool Integration
API orchestration across your existing stack. No ripping and replacing what works.

Results

52%
Overhead reduction
from 30+ hrs/wk to under 15
14→1
Dashboard consolidation
centralized from 14 separate account logins
100%
CRM lead context
full qualification data on every handoff
Related serviceAI Automation
05 //Revenue Dashboards
Real-timeFirst-party dataA/B testingCustom KPIs

The one dashboard you actually check.

We build custom dashboards that show what matters: ROAS, cost per qualified lead, pipeline attribution, and conversion rates by channel. Not impressions. Not reach. Not six logins to six platforms. One live view, built on your first-party data, updating every 15 minutes.

Capabilities

Real-Time ROAS Tracking
Live campaign performance against your actual revenue targets — not Monday's report.
Custom Revenue Metrics
Built around the KPIs your business tracks — not what's easy to pull from ad platforms.
A/B Test Infrastructure
Testing framework built into the dashboard from day one — not bolted on as an afterthought.
Performance Drift Alerts
Automated flags when something breaks, dips, or diverges from target — before you have to ask.

Results

1
Unified dashboard
all channels, all revenue metrics, no spreadsheets
15 min
Data refresh cycle
live campaign data updated continuously
8 hrs
Saved per week
automated reporting vs. manual updates
Related serviceWeb Performance
See it applied to your account

These systems applied to your specific stack.

We'll audit your current setup, identify the highest-leverage gaps, and map which of these systems would move your numbers first.

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